• Crowdleverboost Conversion Rate With Social Proof Retirement
• Crowdleverboost Conversion Rate With Social Proof Silver Eagle
• Crowdleverboost Conversion Rate With Social Proof You Have
• Crowdleverboost Conversion Rate With Social Proof Without

While social proof software can help you get that strong trust signal, boost lead generation, conversion rates, and sales, it is hard to pick the right one for your company. To help you out, we have reviewed all the available options on the market. Below, you can find 12 social proof software solutions to increase conversion rates.

Social media is a perfect vehicle for social proof. If we remember that nowadays people are checking their Facebook, Twitter, or Instagram all the time, it’s easy to conclude how tremendously influential those platforms are. 3 Ways to Improve Conversion Rates by Using ‘Social Proof’ as a Marketing Device Raul Harman on March 5, 2020 The notion of social proof has always been a huge part of the digital marketing environment, with all of us contributing to this interesting and still underexplored component of online advertising on a daily basis, without even. So they showed their visitors social proof in the form of their Trustpilot ratings to help give them the confidence to continue on to conversion (resulting in a conversion rate increase of 18%): Social proof example from OVO Energy. Doing that, you can understand which social proof elements (real-time user activity, video testimonials, etc.) lead to the highest conversion rate. The most convenient tool for running A/B tests is Google Optimize.

Today’s customers are savvy and spoiled. They aren’t easily swayed by subjective marketing claims and clever ad copy. They live in a world that’s characterized by fake news, sensational headlines, and biased reporting. One of the byproducts of this sort of toxic environment is that they’re constantly looking for facts and objectivity. And until they find these facts and objectivity, they’re unlikely to be persuaded.

From a marketing perspective, these factors only serve to enhance the significance and effectiveness of social proof. The question you need to be asking your brand is, “Are we leveraging social proof in the proper manner?”

The 4 Types of Social Proof You Need

“Social proof is a psychological phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation,” marketing strategist Kristina Cisnero explains. “Social proof is a concept as old as marketing itself – think of the testimonials in ads. But the rise of social media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before.”

1. Statistics and Numbers

People love statistics, data points, and numbers. While it’s certainly possible to twist numbers – and savvy customers are aware of this – they are generally viewed as objective and rational.

This web page from Davis, Saperstein & Salomon P.C. is a good example. They include a section titled “Verdicts & Settlements,” which references a number of different cases the firm has won. When prospective clients see these numbers, it reassures them that the firm knows what they’re doing.

2. Client Testimonials and Reviews
   

Peer approval is the ultimate form of social proof. From a marketing point of view, one of the best things you can do is curate your brand’s best client testimonials and reviews and conspicuously publish them on key website pages.

This web page from Atradius Collections is a nice illustration. Not only have they gathered statistics about customer satisfaction, but they’ve also pulled some quotes and published them in a singular resource for easy reference.

3. Celebrity Endorsements
   

Crowdleverboost Conversion Rate With Social Proof Retirement

Celebrity endorsements are a favorite social proof strategy for many big brands, but why? The answer can be found deep inside your brain. Your mind doesn’t do a good job of differentiating between real and make-believe, so a famous person you’ve never met can feel like a trusted friend.

Crowdleverboost Conversion Rate With Social Proof Silver Eagle

“When a familiar face promotes a product, it makes it seem as if the product itself is familiar, which makes people more likely to buy it,” Jeff Stibel writes for USA TODAY. “Even though we’ve never met them, the brain regards familiar celebrities the same way it does people who are actually familiar and trustworthy to us in real life.”

4. Halo Effect
   

Crowdleverboost Conversion Rate With Social Proof You Have

If you know that one of the more successful businesses in your industry is using a certain tool, it’s going to make you more likely to try it yourself. That’s because you trust their judgment and, to some degree, believe their alignment with this particular resource is partially responsible for their success.

Crowdleverboost Conversion Rate With Social Proof Without

In terms of social proof, one of the best things B2B businesses can do is include a list of current customers and clients. The Storbie homepage is a good example. Near the bottom, you’ll notice a section with more than a dozen logos of companies using its platform. This is social proof in action.

Make Social Proof Work for You

Nobody is going to force you to use social proof on your web pages, but it would be pretty foolish to ignore. Social proof comes in many shapes and sizes, but it’s been proven to be effective over and over again – especially in today’s landscape. It’s time to put it to use.