5 Business Blog Tips To Attract More Customers

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Fine dining restaurants are usually carefully chosen by people. They tend to look for everything. From cuisine quality and quantity, reason-ability and ambiance to the location, everything matters. After all, fine dining is an experience and is not an ‘often’ activity.

These are leisurely evenings laced with a hint of luxury and every customer wants to feel important. Such evenings need to be extra special and why should you not be adding something extra to what you already do in order to keep them coming back to you?

1. A wine tasting night

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This of course doesn’t have to be every week. It could be once a month but this is something a lot of people will take interest in. Considered a luxurious event, wine tasting is not just for wine connoisseurs but also for those who are probably new to wine altogether! People love to try anything new and who can say no to wine? An overall interesting event, this evening is sure to see a lot of footfalls.

Get a good wine expert on board, so he or she can communicate with people and explain to them the whole process of wine tasting and the parameters to look for when rating different brands and kinds of wine. Create interesting flyers and online campaigns around this event and watch a large number of people come right in!

2. Pair food and alcohol together

Everyone knows about combos where they get fries and coke with a burger but there has hardly been any fine dining restaurant that has done something like this! Just like pubs have happy hours, you could go for one day of the week dedicated to combos; only this combo will be different with a sparkling wine or apple martini with their food instead of an aerated drink!

This means bigger profit margins for you, and of course, a very unique concept for your customers. Market this well and you’ll be surprised at how many people turn up on this day of the week. Wine with my pasta? Yes please!

3. Musical night

Even though you do have instrumental music or soft songs playing in the background always, there is nothing that can beat live music! The entire atmosphere gets mesmerizing and can attract people like a lamp attracts moths. You can get a popular local artist or if budgets allow than a well renowned singer or musician is also a possibility. Scrumptious cuisine, irresistible wine and soulful music. What else does your customer need?

5 Business Blog Tips To Attract More Customers

Make your customers need you! One night dedicated to live music and this is the third day you have covered in the week to have your tables full.

4. Discounts

5 Business Blog Tips To Attract More Customers Satisfaction

This one is a no-brainer. Everyone loves discounts in restaurants, especially fine dining restaurants because they tend to be more expensive than other kinds. Don’t just offer a one-time discount. Make it long term, unique and interesting. Offer a discount card that can be punched for say six to seven next visits! Every visit will increase the discount marginally but a customer’s psyche only registers the fact that he/she will be getting more and more discounts for the next seven visits.

Sweep in the profits, which can be seen on an upswing on the pictorial graphs of your restaurant software by now, and enjoy the loyal customer you just won yourself.

5. Remember their birthdays

Of course, you probably already wish them via emails or calls and personally as well if they are at your restaurant to celebrate their special day. There is nothing new about remembering birthdays of your customers. However, you have to not just remember their birthdays to wish them but to also invite them over for dinner. Offer them a big discount for this day. If not a discount, you could do something else for them that will make them happy and cheerful. Give them complementary drinks through the evening or maybe desserts can be made free for them on their birthday.

This makes their special day even more special and they are never going to forget your fine dining restaurant for this grand treatment. The best part? They might end up sharing this on various social media platforms and your restaurant has just won itself a round of free ‘word of mouth’ marketing. The result? More people coming in to experience your awe-inspiring restaurant, especially on their birthdays!

Well, there are so many innovative ideas out there to make your customers happy. You just need to think out of the box and let your imagination do wonders. Good marketing of all of these special days and events is a must because you need to reach out to as many people as you can to let them know how unique your restaurant is. All this can easily be done keeping the restaurant’s profit margins in mind. The trick is to give everyone something special every single day of the week so that they wait to visit you again and again. Your fine dining restaurant becomes a very interesting place for them and if you can induce this in a customer, the ball is in your court. Play it well!

Ask any business owner or marketer what they want most. Their answer would definitely be to have more customers/clients. However, there’s no sense in waiting for the apple to just fall from the tree. Wanting something and not doing anything to actually have it or make it come true is just a complete waste of time. As an entrepreneur and business owner yourself who plans on being successful with their business, you have to create ways in order for more people to patronize and purchase the products and/or services you’re offering.

With the huge amount of advantages the internet has been able to provide us, entrepreneurs are using all these to grow their businesses further and up their game in gaining more profit. Almost every business that currently exists has probably already utilized the internet to further market their business and company. However, that doesn’t mean that each and every single one of them has been successful in reaching their goals and attracting more customers and/or clients.

Since everyone has already gone online and digital, that just means that you didn’t really gain the upper hand. The same competition you have outside the internet also has access to the web. Your mission is to make sure that you do gain the upper hand and ensure that your products and services are seen and easily found by as much audience as possible. Here are some tips to increase traffic to your business’ website and socials.

Advertising Campaign

Obviously, you need to advertise your business in order for you to gain more traffic to your site. Conducting an advertising campaign is an excellent way of attracting visitors and an audience to your site and your business’ accounts on varying social media platforms. There are paid and unpaid advertising. If you wish to proceed with paid ones, make sure you adjust your paid strategies to suit your goals.

Ask yourself if you just want more traffic, or are you looking to increase conversions as well. Each paid channel has its pros and cons, so think carefully about your objectives and which ones will benefit you the most before you decide on paying for them. You don’t want to be wasting time, money, and effort on false hope and wrong decisions, do you?

Affiliate Marketing

5 Business Blog Tips To Attract More Customers Make

Getting in touch and partnering with trusted bloggers, influencers, and/or websites can help you gain more traffic to your site. This tactic has been used by so many well-known brands and companies in different industries because of the benefits it can provide to the businesses and the affiliates. This works by having your affiliates promote your products and services to enable them to reach more audiences, increasing your traffic, and gaining more customers/clients.

There are so many affiliate networks in different countries, helping companies connect with publishers and site owners that will promote their products and services. In the UK, you can join a Top UK affiliate Network, available for companies to choose and accept services to gain more traffic into their websites. However, keep in mind that you should be careful and choose an affiliate network that offers your company the most benefits to ensure that you get what you paid for.

Engage in Conversation

This is one of the major problems of some business owners. They do not even bother to consider creating a two-way connection and interaction between them and their visitors. Getting rid of the one-directional form of “communication” will let your visitors provide some feedback, reviews, and even give inquiries that you can answer. You can utilize these to help you better understand what your customers/clients are looking for and what will attract them, and even more traffic further.

On top of that, you have to be proactive. You can use current trends and events to your business’ advantage. Figure out a way to connect your brand and products/services to become a part of that trend and what is “the now.” The more people are talking about it, the better because that means more people are going to be looking up information about it. If you somehow connect them to your own business, this increases the chances of them finding themselves in your site and socials. Engage in conversation with your potential customers/clients on your business’ socials and maintain on top of your game.

Email Marketing

You must understand that not every single one of your target audience is scrolling through the internet every day and night. People have their own lives to live too, but that doesn’t mean you won’t be able to reach them. You can still make a way to get to connect with them with the use of traditional marketing.

Sending targeted, relevant emails to your lead potential customers/clients daily will help keep you in their minds. However, just be careful not to bombard people with persistent emails about every single update in your business. You will just end up being labeled as that annoying company, making your emails look like spam automated messages. No one wants that.

In addition, don’t turn a blind eye to the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder regarding a new service or product you’re offering can help boost your traffic as well.

SEO

Never underestimate the power of SEO. Search Engine Optimization, or simply SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. When someone searches a term in your industry, and you have a higher ranking, this increases your brand’s visibility online. Consequently, this gives you more opportunities to convert qualified prospects into potential customers.

Work your keywords well in your texts, and utilize test titles that catch the attention of users. Write full quality content and really educate your audience. It is necessary that you optimize all your posts so that people can reach your content whenever they search for a term related to your niche.

These are just some of the easiest but powerful tips in attracting more visitors to your website and socials. Remember, every business and company can access the internet and market their services and products digitally. However, it is up to you how you’ll come up with a clever and creative marketing strategy that will enable you to rise above other competitors.